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Digital Partnership

The MedTrix Approach to Developing a Comprehensive Digital Engagement

Strategic Support:

We work closely with the Brand teams to create a digital engagement strategy that guides the decision making in achieving the desired outcomes for the brands.

Step 1: Identify the strategic imperatives of a brand to define clear objectives for the digital campaign focusing on increasing brand awareness and driving traffic.

Step 2: Understand the target audience and their segmentation to create and tailor content and choose channels that resonate with each segment for greater impact.

Step 3: Select appropriate digital channels for the campaign to ensure cohesive and consistent brand messaging to all segments across various touchpoints.

Step 4: Ensure flexibility to the strategy to pivot quickly in response to new opportunities or challenges, ensuring the campaign remains relevant and effective over time.

Step 5: Support the entire campaign through effective allocation of resources to provide efficient budget utilization and maximize campaign performance.

We further support our clients by analyzing competitor strategies to help differentiate their digital campaigns and provide clear metrics for measuring the success of each campaign, allowing them to make data-driven decisions to optimize the campaign in real-time.

Some of our core deliverables are:

  • Omnichannel Message Mapping
  • Omnichannel Content Mapping
  • Interactive and Master Detail Aids
  • Emailers
  • Websites for All Purposes
  • Landing Pages or Microsites
  • Banners- Static and Animated
  • Infographics
  • Animated and Static Social Media Posts
  • 3D MoA / MoD Videos
  • Study Summary Videos
  • Explainer Videos
  • KOL Videos
  • Patient Support Videos

Multichannel Marketing

Multimedia

Learning Solutions

Unique mobile and web applications

One campaign does it all – this sums up our approach to multi-channel marketing (MCM). We leverage technology that helps follow the customer through all phases of the marketing spectrum and individualize the optimal channel mix. Our MCM programs facilitate a single customer view while bringing together several channels of opportunity to connect with the customer, establish a relationship, and convey messages consistently over a prolonged duration.

Interactive e-Detailer

MedTrix is a full service Veeva Content Partner and has supported clients across the globe in developing and deploying multiple digital projects on the Veeva Platform. The life sciences industry relies on e-detailing to communicate with customers, most often during short interactions. With efficient use of functional design, outcome-directed interaction, and data-based messages into detailing, the Veeva-based e-Detailers we develop for our clients span a wide range of indications and products

The amalgamation of stunning visuals and complex medical concepts describes our multimedia services category. Our expertise in understanding and simplifying complex concepts, combined with innovations in design, sound, and animation, brings many complicated ideas to life. Our 2D, 3D, MoA (mechanism of action) videos, explainers, and customized video content are elegant, simple, and easy to understand while also remaining true to science.

2D Video

2D medical animation videos are used in multiple settings, such as product information, patient experience, clinical education, whiteboard animation, and brand or event promotion. The team at MedTrix understands the requirements for each 2D video and develops the concept and storyboard for the video, supplemented with illustrations. The illustrations are then animated, accompanied by voiceover and appropriate background music, without compromising their scientific integrity. The final product is delivered for deployment across multiple media, ranging from websites and medical booths to Veeva-based e Detailers.

3D Video

3D medical animation videos are effective in showcasing the mechanism of action of a medication or the features of a product. At MedTrix, we work closely with the client in developing a concept and expanding it to a complete storyboard. The storyboard gets converted to a visual form through original sketches and hand-drawn artwork made by our in-house illustrators. Voiceovers and/or background music as well as the addition of special effects through SFX or VFX during composition help elevate the quality of the video.

Our learning solutions help elevate the learning experience through an immersive journey and provide detailed instructional design based on adult-learning principles. Our solutions could be imparted for a variety of stakeholders like HCPs as well as internal MSL and Sales teams

Learning Management System:

Our proprietary LMS seamlessly integrates cutting-edge technology with industry-specific knowledge and is tailored to meet the unique demands of the life sciences sector. The platform offers unparalleled flexibility, dividing the course materials based on therapy areas or products with an ability to upload additional learning resources. The platform also provides webcast functionality for Key Opinion Leaders to connect with learners. From pharmaceuticals to biotechnology, our LMS empowers organizations to deliver specialized training, track progress, and ensure regulatory compliance with ease.

We specialize in crafting eLearning modules through a blend of engaging visuals, dynamic voiceovers, and interactive learning activities. Our modules help the learners understand scientific information in simple interactive format. Leveraging industry-leading authoring tools such as Articulate and Rise, we tailor each module to suit your unique objectives and audience. Experience the synergy of innovation and education as we elevate your training programs to new heights, fostering active engagement and driving tangible results in every learning journey.

The applications we make are examples of innovation directed at attaining defined objectives. We pride ourselves in incorporating the most suitable innovations that may not be seen but whose benefits are evident. We make applications that are fit for purpose and address challenges that are unique to the client. So, our applications are uniquely tailored to also address the regulatory requirements of Pharma. Our apps have supported pharma stakeholders and HCPs in decision-making, facilitated clear articulation of cost and efficacy benefits, promoted understanding and application of treatment algorithms/recommendations, identify treatment response and much more.

Decision Support

Our custom-made applications also facilitated easy access, simple tracking, and ready recall of important clinical information that pharma stakeholders and healthcare practitioners can use to support decision making. Our apps helped sales teams clearly articulate cost and efficacy benefits in comparison with competitors and assisted healthcare practitioners in making decisions related to the application of MD codes in aesthetics, assessing treatment response to tyrosine kinase inhibitors in cancer patients, and viewing simplified treatment algorithms for neurodegenerative conditions.

Patient Engagement

Our custom-built applications provide a helpful and engaging experience while enabling the discussion of symptoms, diagnosis, and management of eye disorders. We also took a similar approach of special consideration in the development of a custom-made application for conditions like prostate cancer to address the needs of patients, the majority of whom were majorly elderly individuals.