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Patient Case Player

IMAGINE...

being at the cutting edge of patient case-based learning for healthcare professionals (HCPs)

an immersive, interactive, and engaging educational application that itself learns from its users and adapts to them

providing an individualized patient case experience for every user

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The future of patient case-based learning

Patient Case Player is our machine learning-driven tool that converts conventional patient cases into a truly interactive learning experience. The proprietary ML-driven algorithms analyse user interactions to recommend relevant information to HCPs and chart a custom pathway for a unique case experience.

Converting one-size-fits-all case studies to unique experiences

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Our experts convert existing case studies into interactive experiences. We love collaborating to develop new case studies that keep the HCPs engaged.
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User interactions are defined to align with the case study objectives. Our tech maestros refine the algorithms to achieve the objectives with a great user experience.
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Our algorithms recognize patterns in user interactions to provide the HCPs with decision-support prompts.

Patient Case Player Benefits

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  • A solution that enables objective-driven case-based learning while also putting the learner in control of the experience.
  • Assists in educational disease-specific practice enhancement and/or brand positioning within recognized treatment pathways.
  • Provides installation-specific analytics that offers insights about physicians’ choices through the case journey.

Impact

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Reported up to 60% increase in patient stratification towards recommended treatments

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Reported increase in seat time and improved adherence to scientific guidelines based on scenario outcomes provided in the case

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Overall satisfaction of engagement recorded in excess of 94%

Business Results

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Scale up to 30 cases for primary care therapies based on a novel format that enables HCPs to custom-build their own cases - large Pharmaceutical based out of EU
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Global and US business units partnered to create 3D case scenarios offering detailed visuals and interactive learning. An intuitive tool kit was deployed with 12 engaging cases in client’s learning platform - Top 10 Pharma in US & Global, involving top 10 markets
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Scale up to top 6 countries in select areas of Oncology surpassing all digital campaign KPIs over the last 4 years - Top 7 Pharma (US)

Patient Case Player Use Cases

  • interactions
    MSL / Rep-driven interactions
  • instructor-icon
    Presenter / instructor-led meetings
  • congress-booth
    Interaction @ Congress Booths
  • integration
    Intergration into knowledge portals
  • Used during meetings with HCPs
  • Integrated within a Veeva or similar CLM platform
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  • Facilitate quality discussions during meetings
  • Discuss possible treatment options and outcomes
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  • Engagement activity within a booth
  • Made available as a web application
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  • Learning tool within existing portals
  • Accessible through a single sign-on
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Patient Case Player Use Cases

  • interactions
    MSL / Rep-driven interactions
    • Used during meetings with HCPs
    • Integrated within a Veeva or similar CLM platform
    instructor
  • instructor-icon
    Presenter / instructor-led meetings
    • Used during meetings with HCPs
    • Integrated within a Veeva or similar CLM platform
    instructor
  • congress-booth
    Interaction @ Congress Booths
    • Used during meetings with HCPs
    • Integrated within a Veeva or similar CLM platform
    instructor
  • integration
    Intergration into knowledge portals
    • Used during meetings with HCPs
    • Integrated within a Veeva or similar CLM platform
    instructor

Innovation Partners

Many pharmaceutical companies are experiencing successful engagement with HCPs through our Patient Case Player, with bespoke architecture and content specific to their communication objectives.
abbvie
msd
allergan
nestle
ptc
berlin-chemie

Measurable Success

Key Metrics

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  • Satisfaction score
  • 80%
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  • Average seat time
  • 8 mins
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  • No. of cases
  • 100+
  • patient cases
Connections
  • Connections
  • 15,000 HCPs
  • in >20 countries
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Ground-breaking HCP engagement valued by our clients

msd
comma

This innovative tool is very important for us since we can also track the behavior of our customers. With the case player, we were able to reproduce the testing rates we see in market research and found out what factors are of most relevance to the physicians when they choose a treatment for their patients.

- The Head and Neck Cancers Lead, MSD Germany

HCP-engagement
comma

We utilized the case player for the launch of a new indication. It reached over 1000 oncologists and other healthcare practitioners where it received an overall rating of 4.47 (out of 5). Within 6 months of deployment, the Case Player achieved better results in all KPIs compared to the existing ongoing campaigns.

- Statistics from one of the top pharma player